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Perceived social-environmental and emotional well-being as a benefit of sustainable tourism products and services


Vinzenz, Friederike; Wirth, Werner; Priskin, Julianna; Ponnapureddy, Sindhuri; Ohnmacht, Timo (2018). Perceived social-environmental and emotional well-being as a benefit of sustainable tourism products and services. In: Ohnmacht, Timo; Priskin, Julianna; Stettler, Jürg. Contemporary challenges of climate change, sustainable tourism consumption, and destination competitiveness. Bingley: Emerald Publishing, 49-65.

Abstract

This study examines the perceived benefit of sustainable consumption from a consumer perspective. Communicating corporate social and environmental responsibility is beneficial from a company perspective; however, the advantages for consumers have not yet been sufficiently clarified. We investigated two well-being dimensions as the identified benefit of sustainability. Therefore, an experiment (n = 815) was conducted to identify the influence of different advertisements on social–environmental and emotional well-being while considering the moderating role of consumers’ value orientation. The results revealed that information about sustainability attributes had a significant effect on social–environmental well-being, while the emotionality of the communication had a significant effect on emotional well-being. These effects were partly moderated by consumers’ value orientation: the effect on social–environmental well-being increased with biosphere–altruistic value orientation, whereas the effect on emotional well-being slightly increased with self-enhancement value orientation.

Abstract

This study examines the perceived benefit of sustainable consumption from a consumer perspective. Communicating corporate social and environmental responsibility is beneficial from a company perspective; however, the advantages for consumers have not yet been sufficiently clarified. We investigated two well-being dimensions as the identified benefit of sustainability. Therefore, an experiment (n = 815) was conducted to identify the influence of different advertisements on social–environmental and emotional well-being while considering the moderating role of consumers’ value orientation. The results revealed that information about sustainability attributes had a significant effect on social–environmental well-being, while the emotionality of the communication had a significant effect on emotional well-being. These effects were partly moderated by consumers’ value orientation: the effect on social–environmental well-being increased with biosphere–altruistic value orientation, whereas the effect on emotional well-being slightly increased with self-enhancement value orientation.

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Additional indexing

Item Type:Book Section, not_refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:700 Arts
Uncontrolled Keywords:Advertising, sustainability, consumers’ value orientation, CSR communication, well-being, emotional benefit
Language:English
Date:21 August 2018
Deposited On:28 Jan 2019 12:54
Last Modified:05 Apr 2019 10:09
Publisher:Emerald Publishing
Number:15
ISBN:978-1-78756-344-5
OA Status:Closed
Publisher DOI:https://doi.org/10.1108/S1871-317320180000015007
Related URLs:https://www.recherche-portal.ch/primo-explore/fulldisplay?docid=ebi01_prod011288586&context=L&vid=ZAD&search_scope=default_scope&tab=default_tab&lang=de_DE (Library Catalogue)

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