Header

UZH-Logo

Maintenance Infos

Impact of sponsorship on consumer brand perception : state of research and a case study in the wealth management industry


Mira, Lukas. Impact of sponsorship on consumer brand perception : state of research and a case study in the wealth management industry. 2008, University of Zurich, Faculty of Arts.

Statistics

Downloads

27 downloads since deposited on 27 Jun 2019
27 downloads since 12 months
Detailed statistics

Additional indexing

Item Type:Dissertation (monographical)
Referees:Wehrli Hans Peter, Geiger Hans
Communities & Collections:UZH Dissertations
Dewey Decimal Classification:Unspecified
Language:English
Place of Publication:Zürich
Date:2008
Deposited On:27 Jun 2019 13:28
Last Modified:25 Sep 2019 00:12
Number of Pages:265
OA Status:Green
Related URLs:https://www.recherche-portal.ch/primo-explore/fulldisplay?docid=ebi01_prod005580100&context=L&vid=ZAD&search_scope=default_scope&tab=default_tab&lang=de_DE (Library Catalogue)

Download

Green Open Access

Download PDF  'Impact of sponsorship on consumer brand perception : state of research and a case study in the wealth management industry'.
Preview
Content: Published Version
Language: English
Filetype: PDF
Size: 1MB