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Biases of online political polls: Who participates?


Hargittai, Eszter; Karaoglu, Gökçe (2018). Biases of online political polls: Who participates? Socius: Sociological Research for a Dynamic World, 4:1-7.

Abstract

With a large portion of the population online and the high cost of phone-based surveys, querying people about their voter preference online can offer an affordable and timely alternative. However, given that there are biases in who adopts various sites and services that are often used as sampling frames (e.g., various social media), online political polls may not represent the views of the overall population. How are such polls biased? Who is most likely to participate in them? Drawing on a national survey of voter-eligible American adults administered in summer 2016, this paper shows that background characteristics (i.e., age, gender, race, education, and employment status) as well as Internet experiences and skills relate to who casts votes in online political polls.

Abstract

With a large portion of the population online and the high cost of phone-based surveys, querying people about their voter preference online can offer an affordable and timely alternative. However, given that there are biases in who adopts various sites and services that are often used as sampling frames (e.g., various social media), online political polls may not represent the views of the overall population. How are such polls biased? Who is most likely to participate in them? Drawing on a national survey of voter-eligible American adults administered in summer 2016, this paper shows that background characteristics (i.e., age, gender, race, education, and employment status) as well as Internet experiences and skills relate to who casts votes in online political polls.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:700 Arts
Uncontrolled Keywords:Political polls, online political polling, polling biases, survey, sampling bias, internet skills
Language:English
Date:14 August 2018
Deposited On:22 Feb 2019 10:15
Last Modified:17 Sep 2019 20:13
Publisher:Sage Publications Ltd.
ISSN:2378-0231
OA Status:Green
Free access at:Publisher DOI. An embargo period may apply.
Publisher DOI:https://doi.org/10.1177/2378023118791080

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