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Shortcuts to well being? Evaluating the credibility of online health information through multiple complementary heuristics


Klawitter, Erin; Hargittai, Eszter (2018). Shortcuts to well being? Evaluating the credibility of online health information through multiple complementary heuristics. Journal of Broadcasting and Electronic Media, 62(2):251-268.

Abstract

Relying on the think-aloud method, this article explores how a diverse group of American adults seek health information online. Analyzing over 350,000 words of interview material and over 43 hours of video screen shots, the study identifies the specific strategies users rely upon in the health-information seeking context. People simultaneously deploy multiple complementary heuristics rather than engage in intensive systematic processing of online information despite the high-stakes nature of these searches. The results contribute nuanced understanding of how diverse adults find and evaluate online information in the important domain of health.

Abstract

Relying on the think-aloud method, this article explores how a diverse group of American adults seek health information online. Analyzing over 350,000 words of interview material and over 43 hours of video screen shots, the study identifies the specific strategies users rely upon in the health-information seeking context. People simultaneously deploy multiple complementary heuristics rather than engage in intensive systematic processing of online information despite the high-stakes nature of these searches. The results contribute nuanced understanding of how diverse adults find and evaluate online information in the important domain of health.

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Additional indexing

Item Type:Journal Article, not_refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:3 May 2018
Deposited On:22 Feb 2019 16:33
Last Modified:22 Feb 2019 16:33
Publisher:Taylor & Francis
ISSN:0021-938X
OA Status:Closed
Publisher DOI:https://doi.org/10.1080/08838151.2018.1451863

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