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Governing online platforms: competition policy in times of platformization


Just, Natascha (2018). Governing online platforms: competition policy in times of platformization. Telecommunications Policy, 42(5):386-394.

Abstract

This paper argues that a paradigmatic change in competition policy is needed and empirically under way to cope with the challenges posed by economically strong online platforms and their big-data-based business models. Competition policy needs to move further away from its traditional price-oriented emphasis and increasingly focus on non-price competition, on attention markets and zero prices, and on big user data, which has become a new asset class in digital economies.

Abstract

This paper argues that a paradigmatic change in competition policy is needed and empirically under way to cope with the challenges posed by economically strong online platforms and their big-data-based business models. Competition policy needs to move further away from its traditional price-oriented emphasis and increasingly focus on non-price competition, on attention markets and zero prices, and on big user data, which has become a new asset class in digital economies.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:700 Arts
Uncontrolled Keywords:Electrical and electronic engineering, human factors and ergonomics, information systems, online platforms, two-sided markets, competition policy, governance; non-price competition, attention markets, zero prices, big data
Language:English
Date:1 June 2018
Deposited On:03 May 2019 13:31
Last Modified:09 May 2019 13:12
Publisher:Elsevier
ISSN:0308-5961
OA Status:Closed
Publisher DOI:https://doi.org/10.1016/j.telpol.2018.02.006

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Embargo till: 2021-06-01