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Re-placing place in marketing: A resource-exchange place perspective


Rosenbaum, Mark S; Kelleher, Carol; Friman, Margareta; Kristensson, Per; Scherer, Anne (2017). Re-placing place in marketing: A resource-exchange place perspective. Journal of Business Research, 79:281-289.

Abstract

This study clarifies the marketing discipline's conceptualization of place by presenting a revised perspective and conceptual framework of place, referred to as REPLACE. Drawing from resource exchange theory and attention restoration theory, the framework problematizes the assumption that places are merely physical locales by foregrounding how places can become inseparable aspects of consumers' lives. We present an alternative resource-based perspective of place, namely as a repository of resources that are potentially available to consumers through exchange processes. These exchange processes, and the complexity of the offered resources, influence consumers' relationship with a locale as well as their sense of well-being. With this alternative perspective, we bridge the place concept to public health and extend the understanding of attachment in service settings.

Abstract

This study clarifies the marketing discipline's conceptualization of place by presenting a revised perspective and conceptual framework of place, referred to as REPLACE. Drawing from resource exchange theory and attention restoration theory, the framework problematizes the assumption that places are merely physical locales by foregrounding how places can become inseparable aspects of consumers' lives. We present an alternative resource-based perspective of place, namely as a repository of resources that are potentially available to consumers through exchange processes. These exchange processes, and the complexity of the offered resources, influence consumers' relationship with a locale as well as their sense of well-being. With this alternative perspective, we bridge the place concept to public health and extend the understanding of attachment in service settings.

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29 citations in Scopus®
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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Business Administration
08 Research Priority Programs > Social Networks
Dewey Decimal Classification:330 Economics
Scopus Subject Areas:Social Sciences & Humanities > Marketing
Language:English
Date:2017
Deposited On:28 Mar 2019 13:02
Last Modified:01 Nov 2020 01:01
Publisher:Elsevier
ISSN:0148-2963
OA Status:Green
Publisher DOI:https://doi.org/10.1016/j.jbusres.2017.01.009
Other Identification Number:merlin-id:15475

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