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Bridging gaps in cross-cutting media exposure: the role of public service broadcasting


Castro Herrero, Laia; Skovsgaard, Morten; Nir, Lilach (2018). Bridging gaps in cross-cutting media exposure: the role of public service broadcasting. Political Communication, 35(4):542-565.

Abstract

Previous studies show that individual political interest is an antecedent of news media exposure, particularly of exposure to differing views. Nevertheless, little is known about this effect from a comparative perspective: How do media institutions affect the relationship between political interest and exposure to cross-cutting viewpoints? One institutional feature that varies between countries is the ownership of broadcast media. This study investigates the extent to which the relative dominance of public service broadcasting alters the relationship between political interest and non-like-minded, or cross-cutting, news media exposure across 27 European Union countries. The analyses employ survey data from 27,079 individuals and media content from 48,983 news stories. The results confirm that the extent to which political interest contributes to cross-cutting exposure is contingent on the strength of public service broadcasting. The stronger the broadcaster, the smaller the gaps between the most and least politically engaged individuals.

Abstract

Previous studies show that individual political interest is an antecedent of news media exposure, particularly of exposure to differing views. Nevertheless, little is known about this effect from a comparative perspective: How do media institutions affect the relationship between political interest and exposure to cross-cutting viewpoints? One institutional feature that varies between countries is the ownership of broadcast media. This study investigates the extent to which the relative dominance of public service broadcasting alters the relationship between political interest and non-like-minded, or cross-cutting, news media exposure across 27 European Union countries. The analyses employ survey data from 27,079 individuals and media content from 48,983 news stories. The results confirm that the extent to which political interest contributes to cross-cutting exposure is contingent on the strength of public service broadcasting. The stronger the broadcaster, the smaller the gaps between the most and least politically engaged individuals.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:700 Arts
Uncontrolled Keywords:Selective exposure, cross-national and comparative, survey research, public broadcasting, news media
Language:English
Date:14 June 2018
Deposited On:09 May 2019 13:04
Last Modified:17 Sep 2019 20:22
Publisher:Taylor & Francis
ISSN:1058-4609
OA Status:Green
Publisher DOI:https://doi.org/10.1080/10584609.2018.1476424

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