Memory shapes judgments: Tracing how memory biases judgments by inducing the retrieval of exemplars

Abstract

When making judgments (e.g., about the quality of job candidates) decision makers should ignore salient, but unrepresentative information (e.g., the person’s name). However, research suggests that salient information influences judgments, possibly because memories of past encounters with similar information are integrated into the judgment. We studied eye movements to trace the link between the retrieval of past instances and their influence on judgments. Participants were more likely to look at screen locations where exemplars matching items on a name attribute had appeared, suggesting the retrieval of exemplars. Eye movements to exemplar locations predicted judgments, explaining why names influenced judgments. The results provide insights into how exemplars are integrated into the judgment process when assessing memory retrieval online.