Header

UZH-Logo

Maintenance Infos

Strategic initiative portfolios: How to manage strategic challenges better than one at a time


Kunisch, Sven; Keil, Thomas; Boppel, Michael; Lechner, Christoph (2019). Strategic initiative portfolios: How to manage strategic challenges better than one at a time. Business Horizons, 62(4):529-537.

Abstract

In many firms, strategic initiatives lead to frustration rather than performance improvements and strategic renewal. One frequently overlooked key to driving value through strategic initiatives lies in shifting the focus from launching disconnected individual strategic initiatives to managing an integrated portfolio of initiatives. This article identifies five key management practices that allow firms to address obstacles to effective initiative management and to enhance value creation through the deliberate management of initiative portfolios.

Abstract

In many firms, strategic initiatives lead to frustration rather than performance improvements and strategic renewal. One frequently overlooked key to driving value through strategic initiatives lies in shifting the focus from launching disconnected individual strategic initiatives to managing an integrated portfolio of initiatives. This article identifies five key management practices that allow firms to address obstacles to effective initiative management and to enhance value creation through the deliberate management of initiative portfolios.

Statistics

Citations

Altmetrics

Downloads

0 downloads since deposited on 21 Aug 2019
0 downloads since 12 months

Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Scopus Subject Areas:Social Sciences & Humanities > Business and International Management
Social Sciences & Humanities > Marketing
Language:English
Date:2019
Deposited On:21 Aug 2019 09:56
Last Modified:29 Jul 2020 11:10
Publisher:Elsevier
ISSN:0007-6813
OA Status:Closed
Publisher DOI:https://doi.org/10.1016/j.bushor.2019.03.007
Other Identification Number:merlin-id:17346

Download

Closed Access: Download allowed only for UZH members