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If you aren’t talking about practices, don’t call it a practice-based view: rejoinder to Bromiley and Rau in strategic organization


Jarzabkowski, Paula; Sarah, Kaplan; Seidl, David; Richard, Whittington (2016). If you aren’t talking about practices, don’t call it a practice-based view: rejoinder to Bromiley and Rau in strategic organization. Strategic Organization, 14(3):270-274.

Abstract

In this debate about the value of introducing a supposed “practice-based view of strategy,” we respond to Bromiley and Rau’s defense of their approach. Coming from a background of two decades of research on strategy-as-practice, we focus on two major concerns about their initiative. The first is that the very use of the term “practice” would seem to obfuscate more than elucidate, especially given their definition of “practice” which strongly deviates from that already established in the social sciences generally. The second is that, by applying the term “practice” to strategy specifically, it becomes incumbent upon Bromiley and Rau to engage with and build upon the extensive practice-related strategy research that has gone before them.

Abstract

In this debate about the value of introducing a supposed “practice-based view of strategy,” we respond to Bromiley and Rau’s defense of their approach. Coming from a background of two decades of research on strategy-as-practice, we focus on two major concerns about their initiative. The first is that the very use of the term “practice” would seem to obfuscate more than elucidate, especially given their definition of “practice” which strongly deviates from that already established in the social sciences generally. The second is that, by applying the term “practice” to strategy specifically, it becomes incumbent upon Bromiley and Rau to engage with and build upon the extensive practice-related strategy research that has gone before them.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Scopus Subject Areas:Social Sciences & Humanities > Business and International Management
Social Sciences & Humanities > Education
Social Sciences & Humanities > Industrial Relations
Social Sciences & Humanities > Strategy and Management
Language:English
Date:28 July 2016
Deposited On:23 Aug 2019 10:58
Last Modified:31 Jul 2020 03:34
Publisher:Sage Publications
ISSN:1741-315X
OA Status:Closed
Publisher DOI:https://doi.org/10.1177/1476127016655998
Other Identification Number:merlin-id:14123

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