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Managing legitimacy in complex and heterogeneous environments: sustainable development in a globalized world


Scherer, Andreas; Palazzo, Guido; Seidl, David (2012). Managing legitimacy in complex and heterogeneous environments: sustainable development in a globalized world. UZH Business Working Paper Series 306, University of Zurich.

Abstract

The sustainability problems of the production, distribution, and consumption of goods and services increasingly challenges the legitimacy of corporations. Corporate legitimacy, however, is vital to the survival of corporations in competitive environments. The literature distinguishes three strategies that corporations commonly employ to address legitimacy problems: adapt to external expectations, try to manipulate the perception of their stakeholders or engage in a discourse with those who question their legitimacy. This paper develops a theoretical framework for the application of different legitimacy strategies and suggests that corporations facing sustainability problems have to be able to activate all three legitimacy strategies, despite their inherent incompatibilities.

Abstract

The sustainability problems of the production, distribution, and consumption of goods and services increasingly challenges the legitimacy of corporations. Corporate legitimacy, however, is vital to the survival of corporations in competitive environments. The literature distinguishes three strategies that corporations commonly employ to address legitimacy problems: adapt to external expectations, try to manipulate the perception of their stakeholders or engage in a discourse with those who question their legitimacy. This paper develops a theoretical framework for the application of different legitimacy strategies and suggests that corporations facing sustainability problems have to be able to activate all three legitimacy strategies, despite their inherent incompatibilities.

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Additional indexing

Item Type:Working Paper
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Language:English
Date:2012
Deposited On:28 Aug 2019 14:06
Last Modified:28 Oct 2019 08:29
Series Name:UZH Business Working Paper Series
Number of Pages:50
ISSN:2296-0422
OA Status:Green
Related URLs:https://www.zora.uzh.ch/id/eprint/76572/
Other Identification Number:merlin-id:8056

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