Header

UZH-Logo

Maintenance Infos

Unique demand complementaries: resource relatedness and market connectedness as divers of value creation in diversification


Schmidt, Jens; Keil, Thomas (2010). Unique demand complementaries: resource relatedness and market connectedness as divers of value creation in diversification. Academy of Management. Proceedings, 8(1):1-6.

Abstract

The article discusses the development of a systematic framework to describe demand-based strategies to diversification and to compare it with supply-side-based strategies. The concept of unique demand complementarity is proposed to capture the idea that companies sell two or more products to the same customers, and possess the unique capability to provide value for customers who buy both products. By contrasting unique demand complementarities with cost-based economies of scope, a conceptual difference between them is found for business expansion. The difference between the performance effect of unique demand complementarities and the performance effect of economies of scope are also considered.

Abstract

The article discusses the development of a systematic framework to describe demand-based strategies to diversification and to compare it with supply-side-based strategies. The concept of unique demand complementarity is proposed to capture the idea that companies sell two or more products to the same customers, and possess the unique capability to provide value for customers who buy both products. By contrasting unique demand complementarities with cost-based economies of scope, a conceptual difference between them is found for business expansion. The difference between the performance effect of unique demand complementarities and the performance effect of economies of scope are also considered.

Statistics

Citations

Dimensions.ai Metrics

Altmetrics

Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Language:English
Date:2010
Deposited On:05 Sep 2019 11:08
Last Modified:25 Sep 2019 00:43
Publisher:Academy of Management
ISSN:2151-6561
OA Status:Closed
Publisher DOI:https://doi.org/10.5465/AMBPP.2010.54499102
Other Identification Number:merlin-id:8167

Download

Full text not available from this repository.
View at publisher

Get full-text in a library