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Implementing the stakeholder view : learning process towards a changed stakeholder orientation


Maurer, Marc; Sachs, Sybille (2005). Implementing the stakeholder view : learning process towards a changed stakeholder orientation. Journal of Corporate Citizenship, 17:93-107.

Abstract

The stakeholder view of the corporation holds that the capacity of a business enterprise is to generate long-term value, which depends on critical stakeholders. This paper proposes a learning framework to explain why and how firms adopt a broader respectively changed stakeholder orientation or why they do not. Therefore, insights gained by a former research project will be updated and extended (see Post et al. 2002b). Using concepts from organizational evolution, a dynamic three-stage frame-work will be developed in order to analysed the paths of a firm's stakeholder orientation in practice and over longer periods of time. Preliminary results from case studies of three large and complex firms are used to illustrate the development of propositions and show first empirical evidence that the framework works in identifying generic learning processes and longitudinally capturing the development of stakeholder management in practice

Abstract

The stakeholder view of the corporation holds that the capacity of a business enterprise is to generate long-term value, which depends on critical stakeholders. This paper proposes a learning framework to explain why and how firms adopt a broader respectively changed stakeholder orientation or why they do not. Therefore, insights gained by a former research project will be updated and extended (see Post et al. 2002b). Using concepts from organizational evolution, a dynamic three-stage frame-work will be developed in order to analysed the paths of a firm's stakeholder orientation in practice and over longer periods of time. Preliminary results from case studies of three large and complex firms are used to illustrate the development of propositions and show first empirical evidence that the framework works in identifying generic learning processes and longitudinally capturing the development of stakeholder management in practice

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Language:English
Date:2005
Deposited On:12 Sep 2019 10:12
Last Modified:31 Jul 2020 03:38
Publisher:Greenleaf Publishing
ISSN:1470-5001
OA Status:Green
Free access at:Publisher DOI. An embargo period may apply.
Publisher DOI:https://doi.org/10.9774/GLEAF.4700.2005.sp.00011
Other Identification Number:merlin-id:4053

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