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An evolutionary concept of multilevel strategic change: the Shell case


Sachs, Sybille; Rühli, Edwin (2001). An evolutionary concept of multilevel strategic change: the Shell case. Journal of Strategic Change, 10(8):449-456.

Abstract

This paper contends that modern evolutionary concepts developed in different scientific fields can improve the understanding of a firm's strategic change in the new competitive realities. The arguments and reflections are distilled into four propositions characterizing multilevel strategic change under the conditions of complexity and dynamics.
Theoretical points are illustrated with examples and statements by reference to Shell and show how the management of this firm influenced the strategic evolution.

Abstract

This paper contends that modern evolutionary concepts developed in different scientific fields can improve the understanding of a firm's strategic change in the new competitive realities. The arguments and reflections are distilled into four propositions characterizing multilevel strategic change under the conditions of complexity and dynamics.
Theoretical points are illustrated with examples and statements by reference to Shell and show how the management of this firm influenced the strategic evolution.

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Additional indexing

Item Type:Journal Article, not_refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Language:English
Date:10 December 2001
Deposited On:12 Sep 2019 10:18
Last Modified:31 Jul 2020 03:38
Publisher:s.n.
ISSN:1057-9265
OA Status:Closed
Publisher DOI:https://doi.org/10.1002/jsc.563
Other Identification Number:merlin-id:4043

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