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Organizational Identity Orientation and the Adoption of Corporate Social Responsibility : Symbolic, Selective, or Substantial?


Wickert, Christopher; Vaccaro, Antonino (2012). Organizational Identity Orientation and the Adoption of Corporate Social Responsibility : Symbolic, Selective, or Substantial? UZH Business Working Paper Series 318, Department of Business Administration.

Abstract

We develop a model that explains variation in adoption patterns of Corporate Social Responsibility (CSR)-related business practices in cases after multinational corporations (MNCs) have acquired social enterprises. Existing approaches that seek to explain these differences remain theoretically underdeveloped due to lacking emphasis on intra-organizational dynamics happening after an acquisition. We address this gap by arguing that different organizational identity orientations of the acquiring and acquired organization are critical factors that explain how MNCs interpret and build different preferences about organizational practices they decide to either adopt to varying degrees, that is, substantially, selectively, or symbolically. We develop a conceptual model that explains differences in organizational implementation of CSR.

Abstract

We develop a model that explains variation in adoption patterns of Corporate Social Responsibility (CSR)-related business practices in cases after multinational corporations (MNCs) have acquired social enterprises. Existing approaches that seek to explain these differences remain theoretically underdeveloped due to lacking emphasis on intra-organizational dynamics happening after an acquisition. We address this gap by arguing that different organizational identity orientations of the acquiring and acquired organization are critical factors that explain how MNCs interpret and build different preferences about organizational practices they decide to either adopt to varying degrees, that is, substantially, selectively, or symbolically. We develop a conceptual model that explains differences in organizational implementation of CSR.

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Additional indexing

Item Type:Working Paper
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Language:English
Date:2012
Deposited On:10 Sep 2019 13:59
Last Modified:25 Sep 2019 00:45
Series Name:UZH Business Working Paper Series
Number of Pages:45
ISSN:2296-0422
OA Status:Green
Other Identification Number:merlin-id:8048

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