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Recent advances in structural econometric modeling: dynamics, product positioning and entry


Dubé, Jean-Pierre; Sudhir, K; Ching, Andrew; Crawford, Gregory S; Draganska, Michaela; Fox, Jeremy T; Hartmann, Wesley; Hitsch, Günter J; Viard, V Brian; Villas-Boas, Miguel; Vilcassim, Naufel (2005). Recent advances in structural econometric modeling: dynamics, product positioning and entry. Marketing Letters, 16(3-4):209-224.

Abstract

In the empirical analysis of consumer markets, recent literature has begun to explore the dynamics in both consumer decisions as well as in firms' marketing policies. Other research has begun to explore the strategic aspects of product line design in a competitive environment. In both cases, structural models have given us new insights into consumer and firm behavior. For example, incorporating consumer and firm dynamics may help explain patterns in our data that are not well-captured by static models. Similarly, the strategic aspects of firm entry and product-positioning may be intrinsically linked to firm conduct and the intensity of competition in a market. Structural analysis of these consumer and firm decisions raise a number of substantial computational challenges. We discuss the computational challenges as well as specific empirical applications. The discussions are based on the session “Structural Models of Strategic Choice” from the 2004 Choice Symposium.

Abstract

In the empirical analysis of consumer markets, recent literature has begun to explore the dynamics in both consumer decisions as well as in firms' marketing policies. Other research has begun to explore the strategic aspects of product line design in a competitive environment. In both cases, structural models have given us new insights into consumer and firm behavior. For example, incorporating consumer and firm dynamics may help explain patterns in our data that are not well-captured by static models. Similarly, the strategic aspects of firm entry and product-positioning may be intrinsically linked to firm conduct and the intensity of competition in a market. Structural analysis of these consumer and firm decisions raise a number of substantial computational challenges. We discuss the computational challenges as well as specific empirical applications. The discussions are based on the session “Structural Models of Strategic Choice” from the 2004 Choice Symposium.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Economics
Dewey Decimal Classification:330 Economics
Scopus Subject Areas:Social Sciences & Humanities > Business and International Management
Social Sciences & Humanities > Economics and Econometrics
Social Sciences & Humanities > Marketing
Uncontrolled Keywords:Entry, dynamics, market structure, product positioning, structural models
Scope:Discipline-based scholarship (basic research)
Language:English
Date:December 2005
Deposited On:25 Sep 2019 12:30
Last Modified:21 Jun 2024 02:10
Publisher:Springer
ISSN:0923-0645
OA Status:Closed
Publisher DOI:https://doi.org/10.1007/s11002-005-5886-0
Official URL:https://link.springer.com/article/10.1007/s11002-005-5886-0
Related URLs:https://www.econ.uzh.ch/en/people/faculty/crawford/research.html (Author)
Other Identification Number:merlin-id:18523