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Brand choice and loyalty : evidence from Swiss car registration microdata


Meier, Beat. Brand choice and loyalty : evidence from Swiss car registration microdata. 2019, University of Zurich, Faculty of Economics.

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Item Type:Dissertation (monographical)
Referees:Wehrli Hans Peter
Communities & Collections:03 Faculty of Economics > Department of Business Administration
UZH Dissertations
Dewey Decimal Classification:330 Economics
Language:English
Place of Publication:Zürich
Date:2019
Deposited On:12 Dec 2019 07:32
Last Modified:15 Apr 2021 15:09
Series Name:Innovatives Markenmanagement
Number of Pages:109
ISBN:978-3-658-28013-0
OA Status:Closed

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