While there is growing interest in political crises in political communication research, crisis has not yet become a meaningful concept. Also, research tends to be reactive, which is suggested by an analysis of when and how the “crisis” label occurred in Swiss media from 2000 to 2018 and how recent scholarship examines political crises. This commentary gives an overview of different research areas within this fragmented “crisis” field and discusses a nuanced concept of crises that is more sensitive to the causes and dynamics of communicatively constructed crises on the macro level. It argues that a more systematic,
more comparative and more macro-oriented research on political crises will help reduce the reactive nature of the field and enhance its public relevance.