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Strategic renewal during technology change: Tracking the digital journey of legacy news companies


Lischka, Juliane A (2019). Strategic renewal during technology change: Tracking the digital journey of legacy news companies. Journal of Media Business Studies, 16(3):182-201.

Abstract

Digitization represents an incrementally competence-destroying technology change for legacy news companies. This study analyses strategic and operational renewal of six incumbent news publishers in the UK, Finland, and Switzerland based on narratives of their annual reports. Their digital journey is coined by two transformations: digitizing news business operations and lateral diversification into non-news-related digital markets. Thereby, willpower represents a corporate capacity that indicates the willingness for renewal. Lateral diversification renews the companies’ profit formula, which leads to a negative cost-benefit perception regarding future investments in digital journalism by some incumbents. These incumbents communicatively prepare to incrementally abandon their core journalism business. From the communicative constitution of organizations (CCO) perspective, annual report narratives represent instruments for legitimizing corporate restructuring and repositioning.

Abstract

Digitization represents an incrementally competence-destroying technology change for legacy news companies. This study analyses strategic and operational renewal of six incumbent news publishers in the UK, Finland, and Switzerland based on narratives of their annual reports. Their digital journey is coined by two transformations: digitizing news business operations and lateral diversification into non-news-related digital markets. Thereby, willpower represents a corporate capacity that indicates the willingness for renewal. Lateral diversification renews the companies’ profit formula, which leads to a negative cost-benefit perception regarding future investments in digital journalism by some incumbents. These incumbents communicatively prepare to incrementally abandon their core journalism business. From the communicative constitution of organizations (CCO) perspective, annual report narratives represent instruments for legitimizing corporate restructuring and repositioning.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:700 Arts
Scopus Subject Areas:Social Sciences & Humanities > Business and International Management
Social Sciences & Humanities > Communication
Social Sciences & Humanities > Strategy and Management
Uncontrolled Keywords:Communicative constitution of organizations (CCO), digitalization, inertia, journalism, sensemaking, strategy
Language:English
Date:27 June 2019
Deposited On:24 Jan 2020 08:56
Last Modified:27 Oct 2020 01:00
Publisher:Taylor & Francis
ISSN:1652-2354
OA Status:Green
Publisher DOI:https://doi.org/10.1080/16522354.2019.1635349

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