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#MeToo as connective action: a study of the anti-sexual violence and anti-sexual harassment campaign on Chinese social media in 2018


Zeng, Jing (2020). #MeToo as connective action: a study of the anti-sexual violence and anti-sexual harassment campaign on Chinese social media in 2018. Journalism Practice, 14(2):171-190.

Abstract

In January, 2018, the global anti-sexual violence and anti-sexual harassment movement – popularly known as #MeToo – had its Chinese nascence. This study drew upon the theory of connective actions to investigate how digital technologies shift the way in which feminist activism takes place. Both quantitative and qualitative analyses were employed to systematically analyse over 36,000 online articles related to the campaign. The study identified 48 cases of sexual violence and harassment allegations. Findings from time series analysis show that China's #MeToo campaign first emerged within educational institutions before gradually spreading to other sectors of society. Based on qualitative findings from the ten most controversial cases, this paper identifies a series of counter-censorship strategies. The study of how the #MeToo movement in China emerged, adapted, and grew within an authoritarian context reveals unique insights into how connective actions traverse various platforms and cultural contexts. Methodologically, this study demonstrates how mixed methods can be utilised to study connective actions on social media in China.

Abstract

In January, 2018, the global anti-sexual violence and anti-sexual harassment movement – popularly known as #MeToo – had its Chinese nascence. This study drew upon the theory of connective actions to investigate how digital technologies shift the way in which feminist activism takes place. Both quantitative and qualitative analyses were employed to systematically analyse over 36,000 online articles related to the campaign. The study identified 48 cases of sexual violence and harassment allegations. Findings from time series analysis show that China's #MeToo campaign first emerged within educational institutions before gradually spreading to other sectors of society. Based on qualitative findings from the ten most controversial cases, this paper identifies a series of counter-censorship strategies. The study of how the #MeToo movement in China emerged, adapted, and grew within an authoritarian context reveals unique insights into how connective actions traverse various platforms and cultural contexts. Methodologically, this study demonstrates how mixed methods can be utilised to study connective actions on social media in China.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:700 Arts
Uncontrolled Keywords:China, connective actions, feminist activism, MeToo, social media, WeChat
Language:English
Date:7 February 2020
Deposited On:06 Feb 2020 11:05
Last Modified:29 Feb 2020 02:07
Publisher:Taylor & Francis
ISSN:1751-2786
OA Status:Green
Publisher DOI:https://doi.org/10.1080/17512786.2019.1706622

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