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Celebrities in a changing world: A critical view from the Vietnamese context


Anh, Phan Quang (2019). Celebrities in a changing world: A critical view from the Vietnamese context. International Journal of Asia Pacific Studies, 15(1):133-151.

Abstract

This paper aims to provide an analysis of the concept Celebrity set in the context of Vietnam under the influence of globalisation. By using theoretical ideas of Cultural and Critical Studies to dissect how celebrities, especially foreign well-known personas, have been brought into the attention of Vietnamese audiences and how their images impact the everyday life of a developing yet communist country. The acceptance attitude has been going along with the apparent doubt about the possibility of causing cultural homogenisation, which seems to be a threat at the surface level rather than a critical one. Finally, a concept model to help provide an overview of the notion Celebrity is also presented. That tentative model tries to explain the way celebrities are perceived and how we should understand their role in the quotidian life through a critical lens.

Abstract

This paper aims to provide an analysis of the concept Celebrity set in the context of Vietnam under the influence of globalisation. By using theoretical ideas of Cultural and Critical Studies to dissect how celebrities, especially foreign well-known personas, have been brought into the attention of Vietnamese audiences and how their images impact the everyday life of a developing yet communist country. The acceptance attitude has been going along with the apparent doubt about the possibility of causing cultural homogenisation, which seems to be a threat at the surface level rather than a critical one. Finally, a concept model to help provide an overview of the notion Celebrity is also presented. That tentative model tries to explain the way celebrities are perceived and how we should understand their role in the quotidian life through a critical lens.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Social Anthropology and Cultural Studies
Dewey Decimal Classification:300 Social sciences, sociology & anthropology
390 Customs, etiquette & folklore
Scopus Subject Areas:Social Sciences & Humanities > Cultural Studies
Social Sciences & Humanities > Sociology and Political Science
Uncontrolled Keywords:Celebrity, Vietnam, globalisation, media, cultural studies
Language:English
Date:15 January 2019
Deposited On:11 Feb 2020 15:24
Last Modified:29 Jul 2020 14:23
Publisher:USM Press
ISSN:1823-6243
OA Status:Gold
Free access at:Publisher DOI. An embargo period may apply.
Publisher DOI:https://doi.org/10.21315/ijaps2019.15.1.5

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