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How individual news media repertoires shape the reputation of religious organizations: The case of the Catholic Church in Austria


Schwaiger, Lisa; Vogler, Daniel; Schneider, Jörg; Eisenegger, Mark; Djukic, Mihael (2020). How individual news media repertoires shape the reputation of religious organizations: The case of the Catholic Church in Austria. Journal of Media and Religion, 19(1):1-11.

Abstract

The Catholic Church receives much attention in the news media. In recent years news coverage about the Church most notably includes optimistic reports about Pope Francis as well as negative coverage about child abuse perpetrated by priests. Although religious organizations are highly relevant in modern mediated societies, there is little research on how media coverage influences public perceptions of the Church. This paper combines the concepts of news media repertoires and corporate reputation in analyzing how news media consumption patterns influence public perceptions of the Catholic Church. We conducted a representative population survey in Austria in the spring of 2017 (n = 1,035). We identified five distinct news media repertoires. The results show that News Avoiders evaluate the Church less positively than people with a Legacy Quality Media repertoire. The effects of media repertoires on reputation also relate to people who are highly engaged in the Church community.

Abstract

The Catholic Church receives much attention in the news media. In recent years news coverage about the Church most notably includes optimistic reports about Pope Francis as well as negative coverage about child abuse perpetrated by priests. Although religious organizations are highly relevant in modern mediated societies, there is little research on how media coverage influences public perceptions of the Church. This paper combines the concepts of news media repertoires and corporate reputation in analyzing how news media consumption patterns influence public perceptions of the Catholic Church. We conducted a representative population survey in Austria in the spring of 2017 (n = 1,035). We identified five distinct news media repertoires. The results show that News Avoiders evaluate the Church less positively than people with a Legacy Quality Media repertoire. The effects of media repertoires on reputation also relate to people who are highly engaged in the Church community.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
06 Faculty of Arts > Institute for Research on the Public Sphere and Society
Dewey Decimal Classification:700 Arts
Scopus Subject Areas:Social Sciences & Humanities > Communication
Social Sciences & Humanities > Religious Studies
Uncontrolled Keywords:Religious studies, communication
Language:English
Date:27 February 2020
Deposited On:26 Mar 2020 10:28
Last Modified:29 Jul 2020 14:52
Publisher:Taylor & Francis
ISSN:1534-8423
OA Status:Closed
Publisher DOI:https://doi.org/10.1080/15348423.2020.1728186

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