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Civic advocacy for public service media? The case of Switzerland and its current rise in media policy activism


Schweizer, Corinne (2020). Civic advocacy for public service media? The case of Switzerland and its current rise in media policy activism. Interactions : Studies in Communication & Culture, 11(2):159-176.

Abstract

Civic advocacy for public service media (PSM) is rather rare. Switzerland, however, where civic associations play a vital role in politics and economy and media policy activism is currently on the rise, offers ideal conditions for such advocacy. Combining document analysis and expert interviews with leading activists, this article investigates the aims, strategies, and networks of seven associations dedicated to media policy activism. It also examines the connection between No Billag, a 2018 national referendum on abolishing the public broadcasting license fee, and the formation of new associations. Findings show that these associations are gatherings of media professionals and that PSM is not their main concern.

Abstract

Civic advocacy for public service media (PSM) is rather rare. Switzerland, however, where civic associations play a vital role in politics and economy and media policy activism is currently on the rise, offers ideal conditions for such advocacy. Combining document analysis and expert interviews with leading activists, this article investigates the aims, strategies, and networks of seven associations dedicated to media policy activism. It also examines the connection between No Billag, a 2018 national referendum on abolishing the public broadcasting license fee, and the formation of new associations. Findings show that these associations are gatherings of media professionals and that PSM is not their main concern.

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Additional indexing

Item Type:Journal Article, not_refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:700 Arts
Uncontrolled Keywords:Media policy, activism, associations, Switzerland, No Billag, public service media (PSM), case study
Language:English
Date:1 July 2020
Deposited On:18 Aug 2020 08:29
Last Modified:18 Aug 2020 08:29
Publisher:Intellect
ISSN:1757-2681
OA Status:Closed
Publisher DOI:https://doi.org/10.1386/iscc_00016_1

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Content: Accepted Version
Language: English
Filetype: PDF - Registered users only until 1 July 2021
Size: 467kB
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Embargo till: 2021-07-01