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Public discourse and socially responsible market behavior


Bartling, Björn; Valero, Vanessa; Weber, Roberto A; Yao, Lan (2020). Public discourse and socially responsible market behavior. Working paper series / Department of Economics 359, University of Zurich.

Abstract

We investigate the causal impact of public discourse on socially responsible market behavior. We conduct laboratory market experiments with products that differ in their production costs and social impact, and provide market actors and impacted third parties with the opportunity to discuss appropriate market behavior. Across two studies that vary characteristics of the discourse, the external impact and the participants, we find that public discourse substantially increases market social responsibility. Our findings suggest that discussions and campaigns focusing on appropriate market behavior can be powerful tools for shaping responsible norms governing market conduct and addressing inefficiencies due to market failures.

Abstract

We investigate the causal impact of public discourse on socially responsible market behavior. We conduct laboratory market experiments with products that differ in their production costs and social impact, and provide market actors and impacted third parties with the opportunity to discuss appropriate market behavior. Across two studies that vary characteristics of the discourse, the external impact and the participants, we find that public discourse substantially increases market social responsibility. Our findings suggest that discussions and campaigns focusing on appropriate market behavior can be powerful tools for shaping responsible norms governing market conduct and addressing inefficiencies due to market failures.

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Additional indexing

Item Type:Working Paper
Communities & Collections:03 Faculty of Economics > Department of Economics
Working Paper Series > Department of Economics
Dewey Decimal Classification:330 Economics
JEL Classification:C92, D62, D83, M14
Uncontrolled Keywords:Public discourse, market failure, externalities, social responsibility, social norms, experiment, communication
Language:English
Date:August 2020
Deposited On:24 Aug 2020 08:17
Last Modified:05 Feb 2021 09:24
Series Name:Working paper series / Department of Economics
Number of Pages:38
ISSN:1664-705X
Additional Information:Auch erschienen als SSRN Working Paper No. 3677968
OA Status:Green
Official URL:https://www.econ.uzh.ch/en/research/workingpapers.html?paper-id=1041
Related URLs:https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3677968

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