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Asymmetric effect of text-chart proximity on reading behavior


Yang, Chia-Kai; Wacharamanotham, Chatchavan (2020). Asymmetric effect of text-chart proximity on reading behavior. In: The 11th Nordic Conference on Human-Computer Interaction: Shaping Experiences, Shaping Society (NordiCHI ’20), Tallinn, Estonia, 25 October 2020 - 29 October 2020, 15.

Abstract

Statistical charts complement textual reports by visualizing overall patterns or relations in the data. However, layout algorithms may place charts far from their associated text. Such distant placement can cause reading difficulties, or worse, a misinterpretation. We conducted an eye-tracking experiment comparing reading behaviors in two proximity levels: Placing text and chart on the same page, versus placing them on two different pages. The results indicate that the proximity influences text-reading stronger than chart-reading behavior. We discuss design implications for text-chart layout algorithms and practices. This paper and all data and materials are freely available at https://osf.io/xunt9.

Abstract

Statistical charts complement textual reports by visualizing overall patterns or relations in the data. However, layout algorithms may place charts far from their associated text. Such distant placement can cause reading difficulties, or worse, a misinterpretation. We conducted an eye-tracking experiment comparing reading behaviors in two proximity levels: Placing text and chart on the same page, versus placing them on two different pages. The results indicate that the proximity influences text-reading stronger than chart-reading behavior. We discuss design implications for text-chart layout algorithms and practices. This paper and all data and materials are freely available at https://osf.io/xunt9.

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Additional indexing

Item Type:Conference or Workshop Item (Paper), refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Informatics
Dewey Decimal Classification:000 Computer science, knowledge & systems
Language:English
Event End Date:29 October 2020
Deposited On:21 Sep 2020 07:14
Last Modified:27 Feb 2021 08:18
Publisher:ACM
Series Name:NordiCHI
OA Status:Green
Free access at:Related URL. An embargo period may apply.
Publisher DOI:https://doi.org/10.1145/3419249.3420184
Official URL:https://doi.org/10.1145/3419249.3420184
Related URLs:https://osf.io/xunt9 (Author)
Other Identification Number:merlin-id:19784

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