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Team Visibility and City Travel: Evidence From the UEFA Champions' League Random Draw


Caprettini, Bruno (2020). Team Visibility and City Travel: Evidence From the UEFA Champions' League Random Draw. Journal of Sports Economics:Epub ahead of print.

Abstract

Does hosting a sports team boost the visibility of a city among tourists? I test this proposition by looking at the effect of playing soccer’s UEFA Champions' League on air travel. I compare routes across cities that had their teams randomly drawn into the same group in the first phase of the competition to routes across cities hosting teams randomly allocated to different groups. The average effect of being drawn into the same group is between 5% and 8% more arrivals for the 3 months following the group stage, a period which coincides with a break in the competition. The first appearance of a team in the competition has a larger impact on air travel, providing suggesting evidence of diminishing returns of exposure.

Abstract

Does hosting a sports team boost the visibility of a city among tourists? I test this proposition by looking at the effect of playing soccer’s UEFA Champions' League on air travel. I compare routes across cities that had their teams randomly drawn into the same group in the first phase of the competition to routes across cities hosting teams randomly allocated to different groups. The average effect of being drawn into the same group is between 5% and 8% more arrivals for the 3 months following the group stage, a period which coincides with a break in the competition. The first appearance of a team in the competition has a larger impact on air travel, providing suggesting evidence of diminishing returns of exposure.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Economics
Dewey Decimal Classification:330 Economics
Scopus Subject Areas:Social Sciences & Humanities > Economics, Econometrics and Finance (miscellaneous)
Uncontrolled Keywords:Economics, Econometrics and Finance (miscellaneous)
Language:English
Date:11 September 2020
Deposited On:30 Sep 2020 08:46
Last Modified:01 Oct 2020 20:00
Publisher:Sage Publications
ISSN:1527-0025
OA Status:Green
Publisher DOI:https://doi.org/10.1177/1527002520955208

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