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Moving recommender systems from on-line commerce to retail stores


Battiston, Stefano; Walter, F E; Yildirim, M; Schweitzer, F (2012). Moving recommender systems from on-line commerce to retail stores. Information Systems and e-Business Management, 10(3):367-393.

Abstract

The increasing diversity of consumers’ demand, as documented by the debate on the long tail of the distribution of sales volume across products, represents a challenge for retail stores. Recommender systems offer a tool to cope with this challenge. The recent developments in information technology and ubiquitous computing makes it feasible to move recommender systems from the on-line commerce, where they are widely used, to retail stores. In this paper, we aim to bridge the management literature and the computer science literature by analysing a number of issues that arise when applying recommender systems to retail stores: these range from the format of the stores that would benefit most from recommender systems to the impact of coverage and control of recommender systems on customer loyalty and competition among retail stores.

Abstract

The increasing diversity of consumers’ demand, as documented by the debate on the long tail of the distribution of sales volume across products, represents a challenge for retail stores. Recommender systems offer a tool to cope with this challenge. The recent developments in information technology and ubiquitous computing makes it feasible to move recommender systems from the on-line commerce, where they are widely used, to retail stores. In this paper, we aim to bridge the management literature and the computer science literature by analysing a number of issues that arise when applying recommender systems to retail stores: these range from the format of the stores that would benefit most from recommender systems to the impact of coverage and control of recommender systems on customer loyalty and competition among retail stores.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Banking and Finance
Dewey Decimal Classification:330 Economics
Scopus Subject Areas:Physical Sciences > Information Systems
Language:English
Date:2012
Deposited On:24 Nov 2020 11:24
Last Modified:25 Nov 2020 21:00
Publisher:Springer
ISSN:1617-9846
OA Status:Closed
Publisher DOI:https://doi.org/10.1007/s10257-011-0170-8
Official URL:http://link.springer.com/article/10.1007/s10257-011-0170-8
Other Identification Number:merlin-id:10143

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