Header

UZH-Logo

Maintenance Infos

Customisation versus personalisation of digital health information. Effects of mode tailoring on information processing outcomes


Nguyen, Minh Hao; Bol, Nadine; King, Andy J (2020). Customisation versus personalisation of digital health information. Effects of mode tailoring on information processing outcomes. European Journal of Health Communication, 1(1):30-54.

Abstract

Health information is increasingly conveyed to patients in digital formats, such as through health websites, patient portals, and electronic health records. However, for people to be able to process information effectively, information must be presented in a suitable format. This study examines the effectiveness of different strategies for tailoring the mode of presentation (i.e., using textual, visual, and/or audio-visual formats) on information processing outcomes among different audiences (i.e., lower vs. higher health literates; younger [25-45 years] vs. older adults [?65 years]). In an online experiment participants viewed either a customized, personalized, or non-tailored (mismatched) website based on individual preferences for presentation mode. We analysed a 3 (condition) × 2 (health literacy level) × 2 (age group) between-subjects design, examining effects on: time spent online, attention, perceived relevance, website involvement, website satisfaction, and information recall. Results (N = 490) showed that mode tailoring, by both customization and personalisation, is more effective than no tailoring. However, contingent on the outcome variable (i.e., attention, website satisfaction, information recall), or health literacy level, and age group, different tailoring strategies show different effects. Designers of digital health information should strategically consider employing personalized information modes or to have people to customize their own information materials.

Abstract

Health information is increasingly conveyed to patients in digital formats, such as through health websites, patient portals, and electronic health records. However, for people to be able to process information effectively, information must be presented in a suitable format. This study examines the effectiveness of different strategies for tailoring the mode of presentation (i.e., using textual, visual, and/or audio-visual formats) on information processing outcomes among different audiences (i.e., lower vs. higher health literates; younger [25-45 years] vs. older adults [?65 years]). In an online experiment participants viewed either a customized, personalized, or non-tailored (mismatched) website based on individual preferences for presentation mode. We analysed a 3 (condition) × 2 (health literacy level) × 2 (age group) between-subjects design, examining effects on: time spent online, attention, perceived relevance, website involvement, website satisfaction, and information recall. Results (N = 490) showed that mode tailoring, by both customization and personalisation, is more effective than no tailoring. However, contingent on the outcome variable (i.e., attention, website satisfaction, information recall), or health literacy level, and age group, different tailoring strategies show different effects. Designers of digital health information should strategically consider employing personalized information modes or to have people to customize their own information materials.

Statistics

Citations

Dimensions.ai Metrics

Altmetrics

Downloads

8 downloads since deposited on 29 Jan 2021
8 downloads since 12 months
Detailed statistics

Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:700 Arts
Uncontrolled Keywords:online health information, tailoring, modality, illustrations, patient videos, health literacy, older adults, information processing
Language:English
Date:1 October 2020
Deposited On:29 Jan 2021 08:33
Last Modified:08 Apr 2021 11:10
Publisher:University of Zurich, IKMZ – Department of Communication and Media Research
ISSN:2673-5903
OA Status:Green
Free access at:Publisher DOI. An embargo period may apply.
Publisher DOI:https://doi.org/10.47368/ejhc.2020.003

Download

Green Open Access

Download PDF  'Customisation versus personalisation of digital health information. Effects of mode tailoring on information processing outcomes'.
Preview
Content: Published Version
Language: English
Filetype: PDF
Size: 600kB
View at publisher
Licence: Creative Commons: Attribution 4.0 International (CC BY 4.0)