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Voice Commerce: Understanding Shopping-Related Voice Assistants and their Effect on Brands


Mari, Alex (2019). Voice Commerce: Understanding Shopping-Related Voice Assistants and their Effect on Brands. In: IMMAA Annual Conference, Northwestern University in Qatar, Doha, 4 October 2019 - 6 October 2019.

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Item Type:Conference or Workshop Item (Paper), refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Business Administration
08 Research Priority Programs > Social Networks
Dewey Decimal Classification:330 Economics
Language:English
Event End Date:6 October 2019
Deposited On:26 Jan 2021 10:24
Last Modified:01 Feb 2021 13:56
Publisher:IMMAA
OA Status:Green
Other Identification Number:merlin-id:20250

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