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The Rise of Machine Learning in Marketing: Goal, Process, and Benefit of AI-Driven Marketing


Mari, Alex (2019). The Rise of Machine Learning in Marketing: Goal, Process, and Benefit of AI-Driven Marketing. Zurich: Swiss Cognitive.

Abstract

This independent research report describes the goal, process, and benefit of AI-driven marketing. It explores how marketing leverages machine learning models to automate, optimize, and augment the transformational process of data into actions and interactions with the scope of predicting behaviors, anticipating needs, and hyper-personalizing messages.

Abstract

This independent research report describes the goal, process, and benefit of AI-driven marketing. It explores how marketing leverages machine learning models to automate, optimize, and augment the transformational process of data into actions and interactions with the scope of predicting behaviors, anticipating needs, and hyper-personalizing messages.

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Additional indexing

Item Type:Published Research Report
Communities & Collections:03 Faculty of Economics > Department of Business Administration
08 Research Priority Programs > Social Networks
Dewey Decimal Classification:330 Economics
Language:English
Date:2019
Deposited On:26 Jan 2021 13:05
Last Modified:01 Feb 2021 13:55
Publisher:Swiss Cognitive
OA Status:Green
Free access at:Official URL. An embargo period may apply.
Official URL:https://swisscognitive.ch/2019/05/09/the-rise-of-machine-learning-in-marketing-goal-process-and-benefit-of-ai-driven-marketing/
Other Identification Number:merlin-id:20255

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