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Transnational news sharing on social media: measuring and analysing twitter news media repertoires of domestic and foreign audience communities


Rauchfleisch, Adrian; Vogler, Daniel; Eisenegger, Mark (2020). Transnational news sharing on social media: measuring and analysing twitter news media repertoires of domestic and foreign audience communities. Digital Journalism, 8(9):1206-1230.

Abstract

In digitized media environments, users can access news from all over the world. The internationalization of news consumption is intensified by social media like Twitter, as users share news from different countries. In our study, we combine the two strands of research about media repertoires as well as transnational news consumption. Switzerland is a compelling case with regard to transnational news consumption as media outlets in the three official languages, German, French, and Italian can reach audiences in the larger neighbouring countries of Germany, France, and Italy. To investigate transnational news consumption, we tracked URL shares of Swiss online news media websites for two months on Twitter. We then combined this data with the users’ followee structures in the Twitter network (n = 355,197 tweets, n = 64,170 unique users) and inductively detected domestic and foreign audience communities with social network analysis. Thus, we were able to identify and compare the Twitter news media repertoires of domestic and foreign audience communities. Regarding transnational usage patterns, we show that especially quality media brands continuously reach audience communities in neighbouring countries.

Abstract

In digitized media environments, users can access news from all over the world. The internationalization of news consumption is intensified by social media like Twitter, as users share news from different countries. In our study, we combine the two strands of research about media repertoires as well as transnational news consumption. Switzerland is a compelling case with regard to transnational news consumption as media outlets in the three official languages, German, French, and Italian can reach audiences in the larger neighbouring countries of Germany, France, and Italy. To investigate transnational news consumption, we tracked URL shares of Swiss online news media websites for two months on Twitter. We then combined this data with the users’ followee structures in the Twitter network (n = 355,197 tweets, n = 64,170 unique users) and inductively detected domestic and foreign audience communities with social network analysis. Thus, we were able to identify and compare the Twitter news media repertoires of domestic and foreign audience communities. Regarding transnational usage patterns, we show that especially quality media brands continuously reach audience communities in neighbouring countries.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
06 Faculty of Arts > Institute for Research on the Public Sphere and Society
Dewey Decimal Classification:700 Arts
Scopus Subject Areas:Social Sciences & Humanities > Communication
Uncontrolled Keywords:Media markets, media repertoires, digital journalism, Twitter, social network analysis, online news, social media
Language:English
Date:2 November 2020
Deposited On:10 Feb 2021 16:37
Last Modified:08 Apr 2021 11:10
Publisher:Taylor & Francis
ISSN:2167-0811
OA Status:Closed
Publisher DOI:https://doi.org/10.1080/21670811.2020.1835511

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