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Die Ökosystemstrategie : Disruptive Innovationen mit klassischen Geschäftsmodellen kombinieren und neuen effektiven Mehrwert generieren


Fasnacht, Daniel (2020). Die Ökosystemstrategie : Disruptive Innovationen mit klassischen Geschäftsmodellen kombinieren und neuen effektiven Mehrwert generieren. Zeitschrift Führung und Organisation, 89(03):168-173.

Abstract

The digital transformation affects countries, companies, and industries in a dynamic way that has rarely been seen before. In times of uncertainty and rapid growth, we must not remain in traditional and linear ways of thinking. To increase competitiveness, we need to understand disruptive business models and respond flexibly to change. Sophisticated clients increasingly seek a complete and seamless journey, ranging from health to wealth services to lifestyle and mobility, accessible through digital platforms 24 hours, seven days a week. Therefore, the manager of the future must be agile and able to connect with different industries  – technologically, socially, and culturally. Delivering individualised value propositions requires partnerships with innovation leaders as well as emerging competitors. Strategies should be regularly adapted and developed with an allocentric ecosystem approach.

Abstract

The digital transformation affects countries, companies, and industries in a dynamic way that has rarely been seen before. In times of uncertainty and rapid growth, we must not remain in traditional and linear ways of thinking. To increase competitiveness, we need to understand disruptive business models and respond flexibly to change. Sophisticated clients increasingly seek a complete and seamless journey, ranging from health to wealth services to lifestyle and mobility, accessible through digital platforms 24 hours, seven days a week. Therefore, the manager of the future must be agile and able to connect with different industries  – technologically, socially, and culturally. Delivering individualised value propositions requires partnerships with innovation leaders as well as emerging competitors. Strategies should be regularly adapted and developed with an allocentric ecosystem approach.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Banking and Finance
Dewey Decimal Classification:330 Economics
Language:German
Date:3 March 2020
Deposited On:10 Feb 2021 07:39
Last Modified:10 Feb 2021 07:39
Publisher:zfo-hrsg; Schäffer-Poeschel Verlag
ISSN:0722-7485
OA Status:Closed
Free access at:Official URL. An embargo period may apply.
Official URL:https://www.zfo.de/suche-archiv/Document/details/3654_12/
Related URLs:https://documentcloud.adobe.com/link/track/?pageNum=6&uri=urn%3Aaaid%3Ascds%3AUS%3Aeea6b275-8bed-4a09-a1cb-ea146d74a323#pageNum=1 (Author)
Other Identification Number:merlin-id:19968

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