The digital transformation affects countries, companies, and industries in a dynamic way that has rarely been seen before. In times of uncertainty and rapid growth, we must not remain in traditional and linear ways of thinking. To increase competitiveness, we need to understand disruptive business models and respond flexibly to change. Sophisticated clients increasingly seek a complete and seamless journey, ranging from health to wealth services to lifestyle and mobility, accessible through digital platforms 24 hours, seven days a week. Therefore, the manager of the future must be agile and able to connect with different industries – technologically, socially, and culturally. Delivering individualised value propositions requires partnerships with innovation leaders as well as emerging competitors. Strategies should be regularly adapted and developed with an allocentric ecosystem approach.