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The differential effects of related and unrelated emotions on judgments about media messages


Kuehne, Rinaldo; Poggiolini, Claudia; Wirth, Werner (2021). The differential effects of related and unrelated emotions on judgments about media messages. Communications : European Journal of Communication Research, 46(1):127-149.

Abstract

The present study investigated the influence of related and unrelated emotions on judgments about a news article. An experimental study was designed to manipulate both the relatedness of an elicited emotion (i. e., anger) to the news article and processing depth. Following mood and emotion effects theory, related anger was expected to have a stronger effect on judgments about the media message than unrelated anger. Processing depth was expected to moderate this effect. The results showed a main effect of relatedness and a main effect of processing depth, but the interaction effect was not found. Implications of the findings for understanding how emotions influence the processing of media stimuli are discussed.

Abstract

The present study investigated the influence of related and unrelated emotions on judgments about a news article. An experimental study was designed to manipulate both the relatedness of an elicited emotion (i. e., anger) to the news article and processing depth. Following mood and emotion effects theory, related anger was expected to have a stronger effect on judgments about the media message than unrelated anger. Processing depth was expected to moderate this effect. The results showed a main effect of relatedness and a main effect of processing depth, but the interaction effect was not found. Implications of the findings for understanding how emotions influence the processing of media stimuli are discussed.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:700 Arts
Scopus Subject Areas:Social Sciences & Humanities > Communication
Social Sciences & Humanities > Arts and Humanities (miscellaneous)
Uncontrolled Keywords:related emotions; unrelated emotions; processing depth; judgment, media content
Language:English
Date:8 March 2021
Deposited On:18 Feb 2021 12:01
Last Modified:27 Jan 2022 05:46
Publisher:De Gruyter
ISSN:0341-2059
OA Status:Hybrid
Free access at:Publisher DOI. An embargo period may apply.
Publisher DOI:https://doi.org/10.1515/commun-2020-2091

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