Header

UZH-Logo

Maintenance Infos

#OkBoomer, time to meet the Zoomers’: studying the memefication of intergenerational politics on TikTok


Zeng, Jing; Abidin, Crystal (2021). #OkBoomer, time to meet the Zoomers’: studying the memefication of intergenerational politics on TikTok. Information, communication and society, 24(16):2459-2481.

Abstract

TikTok, a short video platform featuring content between 15 and 60 seconds long, has become a popular and rapidly growing social media application around the world. As a platform catering for light entertainment, TikTok champions virality and encourages memetic remixes. Meme videos, mostly featuring lip-syncs, dance routines, and skits, have become one of the defining features of the platform. These seemingly trivial videos have been utilised by young TikTokers to advocate for various causes. This paper uses #OkBoomer memes as a case study to examine the political culture of young people and Gen Z in particular. By analysing how intergenerational politics has been ‘memefied’, this study delineates how Gen Z imagines and expresses a generational sentiment towards ‘Boomers’ as the imagined other. They do so through short video cultures and practices on TikTok, drawing upon the networked experiences of their peers. Specifically, the paper considers the key controversial issues, meme forms and meme functions across the #OkBoomer memes on TikTok, and its eventual mainstreaming in society.

Abstract

TikTok, a short video platform featuring content between 15 and 60 seconds long, has become a popular and rapidly growing social media application around the world. As a platform catering for light entertainment, TikTok champions virality and encourages memetic remixes. Meme videos, mostly featuring lip-syncs, dance routines, and skits, have become one of the defining features of the platform. These seemingly trivial videos have been utilised by young TikTokers to advocate for various causes. This paper uses #OkBoomer memes as a case study to examine the political culture of young people and Gen Z in particular. By analysing how intergenerational politics has been ‘memefied’, this study delineates how Gen Z imagines and expresses a generational sentiment towards ‘Boomers’ as the imagined other. They do so through short video cultures and practices on TikTok, drawing upon the networked experiences of their peers. Specifically, the paper considers the key controversial issues, meme forms and meme functions across the #OkBoomer memes on TikTok, and its eventual mainstreaming in society.

Statistics

Citations

Dimensions.ai Metrics
13 citations in Web of Science®
20 citations in Scopus®
Google Scholar™

Altmetrics

Downloads

1034 downloads since deposited on 25 Aug 2021
756 downloads since 12 months
Detailed statistics

Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:070 News media, journalism & publishing
Scopus Subject Areas:Social Sciences & Humanities > Communication
Social Sciences & Humanities > Library and Information Sciences
Uncontrolled Keywords:Memes, intergenerational politics, TikTok, Gen Z, Boomer
Language:English
Date:10 December 2021
Deposited On:25 Aug 2021 19:29
Last Modified:23 Mar 2023 08:12
Publisher:Taylor & Francis
ISSN:1369-118X
OA Status:Hybrid
Free access at:Publisher DOI. An embargo period may apply.
Publisher DOI:https://doi.org/10.1080/1369118X.2021.1961007
  • Content: Published Version
  • Licence: Creative Commons: Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)