Packaging a movie project - a resource based perspective

Abstract

In this paper the development package of a proposed movie is described as a bundle of resources that determine the value of the package and thus the decision whether the movie
is produced or not. Using the characteristics laid down in the resource based view, content, personnel and funding are identified as core resources in movie development. The RBV is adapted to analyze individual producers with their projects rather than firms. A superior set of resources is assumed to guarantee approval for a given project (green light). In an extensive literature review different options are discussed how movie producers can secure each of these core resources. It is shown that strategies to secure the core resources are limited since they are interrelated and substitution cannot always be ruled out. In the concluding section an outlook is provided how the focus on the producer rather than a single project emphasizes the aspect of sustainable competitive advantage and how strategies of
movie producers could be analyzed.