For detecting differential item functioning (DIF) between two or more groups of test takers in the Rasch model, their item parameters need to be placed on the same scale. Typically this is done by means of choosing a set of so-called anchor items based on statistical tests or heuristics. Here the authors suggest an alternative strategy: By means of an inequality criterion from economics, the Gini Index, the item parameters are shifted to an optimal position where the item parameter estimates of the groups best overlap. Several toy examples, extensive simulation studies, and two empirical application examples are presented to illustrate the properties of the Gini Index as an anchor point selection criterion and compare its properties to those of the criterion used in the alignment approach of Asparouhov and Muthén. In particular, the authors show that-in addition to the globally optimal position for the anchor point-the criterion plot contains valuable additional information and may help discover unaccounted DIF-inducing multidimensionality. They further provide mathematical results that enable an efficient sparse grid optimization and make it feasible to extend the approach, for example, to multiple group scenarios.