Header

UZH-Logo

Maintenance Infos

The “Audience Logic” in Digital Journalism: An Exploration of Shifting News Logics Across Media Types and Time


Blassnig, Sina; Esser, Frank (2022). The “Audience Logic” in Digital Journalism: An Exploration of Shifting News Logics Across Media Types and Time. Journalism Studies, 23(1):48-69.

Abstract

Mediatization research has repeatedly been accused of not taking sufficient account of the role of the audience. Whereas audience orientation is often implicitly assumed in concepts of commercial news logic, a stronger consideration of the audience in news media logic is needed, particularly in times of more interactive and participatory digital media. In this article, we investigate whether, on the one hand, market-oriented commercial logic has retained its importance and, on the other hand, a new connection-strengthening audience logic has emerged. We empirically analyze these two logics in a quantitative content analysis of political news coverage, combining a cross-temporal, a cross-national, and a cross-organizational perspective. Our results suggest that commercial logic has peaked in the past few decades and that an audience logic has developed in parallel. Yet, there are notable differences between countries and different types of media organizations.

Abstract

Mediatization research has repeatedly been accused of not taking sufficient account of the role of the audience. Whereas audience orientation is often implicitly assumed in concepts of commercial news logic, a stronger consideration of the audience in news media logic is needed, particularly in times of more interactive and participatory digital media. In this article, we investigate whether, on the one hand, market-oriented commercial logic has retained its importance and, on the other hand, a new connection-strengthening audience logic has emerged. We empirically analyze these two logics in a quantitative content analysis of political news coverage, combining a cross-temporal, a cross-national, and a cross-organizational perspective. Our results suggest that commercial logic has peaked in the past few decades and that an audience logic has developed in parallel. Yet, there are notable differences between countries and different types of media organizations.

Statistics

Citations

Dimensions.ai Metrics
13 citations in Web of Science®
10 citations in Scopus®
Google Scholar™

Altmetrics

Downloads

7 downloads since deposited on 02 Feb 2022
7 downloads since 12 months
Detailed statistics

Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:070 News media, journalism & publishing
Scopus Subject Areas:Social Sciences & Humanities > Communication
Uncontrolled Keywords:Communication, mediatization, media logic, commercial logic, audience logic, audience orientation, political news coverage
Language:English
Date:2 January 2022
Deposited On:02 Feb 2022 09:03
Last Modified:26 Feb 2024 02:44
Publisher:Taylor & Francis
ISSN:1461-670X
OA Status:Green
Publisher DOI:https://doi.org/10.1080/1461670x.2021.2000339
  • Content: Accepted Version
  • Language: English