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Ambivalence in decision making: An eye tracking study


Rosner, Agnes; Basieva, Irina; Barque-Duran, Albert; Glöckner, Andreas; von Helversen, Bettina; Khrennikov, Andrei; Pothos, Emmanuel M (2022). Ambivalence in decision making: An eye tracking study. Cognitive Psychology, 134:101464.

Abstract

An intuition of ambivalence in cognition is particularly strong for complex decisions, for which the merits and demerits of different options are roughly equal but hard to compare. We examined information search in an experimental paradigm which tasked participants with an ambivalent question, while monitoring attentional dynamics concerning the information relevant to each option in different Areas of Interest (AOIs). We developed two dynamical models for describing eye tracking curves, for each response separately. The models incorporated a drift mechanism towards the various options, as in standard drift diffusion theory. In addition, they included a mechanism for intrinsic oscillation, which competed with the drift process and undermined eventual stabilization of the dynamics. The two models varied in the range of drift processes postulated. Higher support was observed for the simpler model, which only included drifts from an uncertainty state to either of two certainty states. In addition, model parameters could be weakly related to the eventual decision, complementing our knowledge of the way eye tracking structure relates to decision (notably the gaze cascade effect).

Abstract

An intuition of ambivalence in cognition is particularly strong for complex decisions, for which the merits and demerits of different options are roughly equal but hard to compare. We examined information search in an experimental paradigm which tasked participants with an ambivalent question, while monitoring attentional dynamics concerning the information relevant to each option in different Areas of Interest (AOIs). We developed two dynamical models for describing eye tracking curves, for each response separately. The models incorporated a drift mechanism towards the various options, as in standard drift diffusion theory. In addition, they included a mechanism for intrinsic oscillation, which competed with the drift process and undermined eventual stabilization of the dynamics. The two models varied in the range of drift processes postulated. Higher support was observed for the simpler model, which only included drifts from an uncertainty state to either of two certainty states. In addition, model parameters could be weakly related to the eventual decision, complementing our knowledge of the way eye tracking structure relates to decision (notably the gaze cascade effect).

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Psychology
Dewey Decimal Classification:700 Arts
900 History
Scopus Subject Areas:Social Sciences & Humanities > Neuropsychology and Physiological Psychology
Social Sciences & Humanities > Experimental and Cognitive Psychology
Social Sciences & Humanities > Developmental and Educational Psychology
Social Sciences & Humanities > Linguistics and Language
Physical Sciences > Artificial Intelligence
Uncontrolled Keywords:Artificial Intelligence, Linguistics and Language, Developmental and Educational Psychology, Experimental and Cognitive Psychology, Neuropsychology and Physiological Psychology
Language:English
Date:1 May 2022
Deposited On:23 Mar 2022 09:45
Last Modified:28 Jan 2024 02:46
Publisher:Elsevier
ISSN:0010-0285
OA Status:Hybrid
Publisher DOI:https://doi.org/10.1016/j.cogpsych.2022.101464
  • Content: Published Version
  • Language: English
  • Licence: Creative Commons: Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)