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Questionnaires to Elicit Qualitative Data

Zipp, Lena (2022). Questionnaires to Elicit Qualitative Data. In: Kircher, Ruth; Zipp, Lena. Research Methods in Language Attitudes. Cambridge: Cambridge University Press, 145-159.

Abstract

Following on from the previous chapter on questionnaire-based elicitation of quantitative data, this chapter outlines how open-ended questionnaire items can be used to elicit qualitative language attitudes data. These items invite the respondent to freely answer a question with a few words, sentences, or a paragraph of free writing, thereby eliciting idiosyncratic responses. Open-ended items provide complex and potentially unexpected information on the different attitude components and can thus play a complementary role to closed-ended items in the evaluation of attitudes. The chapter guides the reader through a wide range of ways to use open-ended items and discusses their strengths as well as weaknesses. Building on the preceding chapter, key issues of study design are added, including the choice of open-ended question types and factors that inform decisions of participant sampling. The chapter instructs the reader how to pilot a questionnaire and how to conduct (inductive or deductive) qualitative content analysis. Finally, it addresses ethical concerns of privacy and confidentiality. A case study on attitudes towards different varieties of English in Fiji serves as illustration of the main points made in the chapter.

Additional indexing

Item Type:Book Section, refereed, original work
Communities & Collections:06 Faculty of Arts > English Department
06 Faculty of Arts > Department of Comparative Language Science
Dewey Decimal Classification:820 English & Old English literatures
Language:English
Date:July 2022
Deposited On:12 Sep 2022 05:40
Last Modified:12 Sep 2022 05:41
Publisher:Cambridge University Press
ISBN:9781108491174
OA Status:Closed
Free access at:Publisher DOI. An embargo period may apply.
Publisher DOI:https://doi.org/10.1017/9781108867788.013
Related URLs:https://doi.org/10.1017/9781108867788 (Publisher)
Other Identification Number:Online ISBN: 9781108867788
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