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Organizational and societal goals in tension? A survey of communication practitioners at Swiss higher education institutions


Fürst, Silke; Volk, Sophia Charlotte; Schäfer, Mike S; Vogler, Daniel; Sörensen, Isabel (2022). Organizational and societal goals in tension? A survey of communication practitioners at Swiss higher education institutions. JCOM : Journal of Science Communication, 21(07):A06.

Abstract

The public communication of higher education institutions (HEIs) has gained importance both in practice and research and can serve different goals. Many scholars argue that HEI communication departments mainly aim to promote their organization and are less concerned with broader societal goals and normative principles of communication. Since these assumptions have not yet been explored empirically, we surveyed 203 communication practitioners from all 42 Swiss HEIs on their role conceptions and the quality criteria used in their communication departments. Our results show no general dominance of organizational over societal goals and revealed few differences between different types of HEIs.

Abstract

The public communication of higher education institutions (HEIs) has gained importance both in practice and research and can serve different goals. Many scholars argue that HEI communication departments mainly aim to promote their organization and are less concerned with broader societal goals and normative principles of communication. Since these assumptions have not yet been explored empirically, we surveyed 203 communication practitioners from all 42 Swiss HEIs on their role conceptions and the quality criteria used in their communication departments. Our results show no general dominance of organizational over societal goals and revealed few differences between different types of HEIs.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:070 News media, journalism & publishing
Uncontrolled Keywords:Communication
Language:English
Date:12 December 2022
Deposited On:22 Dec 2022 16:05
Last Modified:28 Jun 2024 01:36
Publisher:SISSA, Scuola Internazionale Superiore di Studi Avanzati
ISSN:1824-2049
OA Status:Gold
Free access at:Publisher DOI. An embargo period may apply.
Publisher DOI:https://doi.org/10.22323/2.21070206
  • Content: Published Version
  • Licence: Creative Commons: Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)