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Towards Comparative Research in Strategic Communication: A Systematic Analysis of Cross-National Studies and Future Directions


Volk, Sophia Charlotte (2017). Towards Comparative Research in Strategic Communication: A Systematic Analysis of Cross-National Studies and Future Directions. International Journal of Strategic Communication, 11(5):434-453.

Abstract

Comparative cross-national research permits scholars to understand how strategic communication is impacted by environmental conditions in different countries. Although the field has burgeoned enormously over the past two decades, there has been little discussion about what comprises an excellent comparative study, and little is known about the state-of-the-art of comparative research in the field of strategic communication. This article suggests a set of general scientific criteria for solid comparative research and applies these to assess the quality of comparative studies in strategic communication. Based on an analysis of 75 studies located through a systematic search in 16 journals, this article sketches the contours of a fast-emerging research field, which is increasingly driven by European and Asian scholars. The results identify common deficiencies and indicate that the potential of comparative research to contextualize and explain strategic communication in different countries has not yet been fully exploited. Future directions for engaging in more advanced comparative strategic communication research are given.

Abstract

Comparative cross-national research permits scholars to understand how strategic communication is impacted by environmental conditions in different countries. Although the field has burgeoned enormously over the past two decades, there has been little discussion about what comprises an excellent comparative study, and little is known about the state-of-the-art of comparative research in the field of strategic communication. This article suggests a set of general scientific criteria for solid comparative research and applies these to assess the quality of comparative studies in strategic communication. Based on an analysis of 75 studies located through a systematic search in 16 journals, this article sketches the contours of a fast-emerging research field, which is increasingly driven by European and Asian scholars. The results identify common deficiencies and indicate that the potential of comparative research to contextualize and explain strategic communication in different countries has not yet been fully exploited. Future directions for engaging in more advanced comparative strategic communication research are given.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:070 News media, journalism & publishing
Scopus Subject Areas:Social Sciences & Humanities > Communication
Social Sciences & Humanities > Sociology and Political Science
Uncontrolled Keywords:Sociology and Political Science, Communication
Language:English
Date:20 October 2017
Deposited On:26 Jan 2023 15:37
Last Modified:23 Jun 2024 03:47
Publisher:Taylor & Francis
ISSN:1553-118X
OA Status:Closed
Publisher DOI:https://doi.org/10.1080/1553118x.2017.1360891