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Communicating Sustainable Responsible Investments as Financial Advisors: Engaging Private Investors with Strategic Communication


Strauß, Nadine (2021). Communicating Sustainable Responsible Investments as Financial Advisors: Engaging Private Investors with Strategic Communication. Sustainability, 13(6):3161.

Abstract

Although sustainable responsible investing (SRI) has increasingly become popular on the financial markets, the potential of raising capital from private investors for sustainable development has not been efficiently seized thus far. The lack of knowledge and training about SRI by financial advisors has often been identified as one of the main reasons for this investment gap. In order to accelerate the role of financial advisors as change agents for SRI, this study proposes several strategic communication interventions that advisors could employ in their advisory talks to raise more attention and engagement among private investors for SRI. The interventions proposed are oriented on the 5A model of SRI decision making by Herwig Pilaj and drawn from an interdisciplinary literature review on sustainability, communication, and attitudinal and behavioral change. The results provide a perspective and practical guide for financial advisors on how to effectively communicate SRI to private investors. Limitations and areas future research are discussed.
Keywords:
sustainable responsible investments; financial advisors; strategic communication; message framing; decision-making; literature review

Abstract

Although sustainable responsible investing (SRI) has increasingly become popular on the financial markets, the potential of raising capital from private investors for sustainable development has not been efficiently seized thus far. The lack of knowledge and training about SRI by financial advisors has often been identified as one of the main reasons for this investment gap. In order to accelerate the role of financial advisors as change agents for SRI, this study proposes several strategic communication interventions that advisors could employ in their advisory talks to raise more attention and engagement among private investors for SRI. The interventions proposed are oriented on the 5A model of SRI decision making by Herwig Pilaj and drawn from an interdisciplinary literature review on sustainability, communication, and attitudinal and behavioral change. The results provide a perspective and practical guide for financial advisors on how to effectively communicate SRI to private investors. Limitations and areas future research are discussed.
Keywords:
sustainable responsible investments; financial advisors; strategic communication; message framing; decision-making; literature review

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:070 News media, journalism & publishing
Scopus Subject Areas:Physical Sciences > Computer Science (miscellaneous)
Social Sciences & Humanities > Geography, Planning and Development
Physical Sciences > Renewable Energy, Sustainability and the Environment
Physical Sciences > Building and Construction
Physical Sciences > Environmental Science (miscellaneous)
Physical Sciences > Energy Engineering and Power Technology
Physical Sciences > Hardware and Architecture
Physical Sciences > Computer Networks and Communications
Physical Sciences > Management, Monitoring, Policy and Law
Language:English
Date:2021
Deposited On:24 Feb 2023 07:48
Last Modified:28 Apr 2024 01:47
Publisher:MDPI Publishing
ISSN:2071-1050
OA Status:Gold
Free access at:Publisher DOI. An embargo period may apply.
Publisher DOI:https://doi.org/10.3390/su13063161
  • Content: Published Version
  • Licence: Creative Commons: Attribution 4.0 International (CC BY 4.0)