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Referendum Campaigns in the Digital Age: Towards (More) Comparative Analyses in Hybrid Media Systems


Udris, Linards; Eisenegger, Mark (2023). Referendum Campaigns in the Digital Age: Towards (More) Comparative Analyses in Hybrid Media Systems. Media and Communication, 11(1):6703.

Abstract

Referendum campaigns, which happen in many countries on the national or sub-national level, are highly important and special periods of political communication. Unlike elections, however, referendum campaigns are understudied phenomena. This thematic issue addresses patterns of referendum campaigns, which increasingly take place in digital and hybrid media environments, where political actors conduct campaigns through various channels, news media react to and shape debates on social media, and citizens receive a large share of political information from traditional and digital media. In this editorial, we provide a short overview of how research on referendum campaigns has evolved and how it has started to shift its attention away from news coverage and toward the role of campaign actors and the citizens who use (or engage with) search engines and social media platforms. The articles in this thematic issue reflect this shift but also show that news media remain important actors in referendum campaigns. Finally, we outline further research steps, which should include even more holistic analyses of the hybridity of referendum campaigns and hopefully more comparisons across cases.

Abstract

Referendum campaigns, which happen in many countries on the national or sub-national level, are highly important and special periods of political communication. Unlike elections, however, referendum campaigns are understudied phenomena. This thematic issue addresses patterns of referendum campaigns, which increasingly take place in digital and hybrid media environments, where political actors conduct campaigns through various channels, news media react to and shape debates on social media, and citizens receive a large share of political information from traditional and digital media. In this editorial, we provide a short overview of how research on referendum campaigns has evolved and how it has started to shift its attention away from news coverage and toward the role of campaign actors and the citizens who use (or engage with) search engines and social media platforms. The articles in this thematic issue reflect this shift but also show that news media remain important actors in referendum campaigns. Finally, we outline further research steps, which should include even more holistic analyses of the hybridity of referendum campaigns and hopefully more comparisons across cases.

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Additional indexing

Item Type:Journal Article, refereed, further contribution
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
06 Faculty of Arts > Institute for Research on the Public Sphere and Society
08 Research Priority Programs > Digital Religion(s)
Dewey Decimal Classification:300 Social sciences, sociology & anthropology
Uncontrolled Keywords:Communication, digitalization; direct democracy; hybrid media system; news media; referendum campaigns; social media; tech platforms
Language:English
Date:31 January 2023
Deposited On:08 Feb 2023 19:20
Last Modified:28 Apr 2024 01:49
Publisher:Cogitatio Press
ISSN:2183-2439
Additional Information:This editorial is part of the issue “Referendum Campaigns in the Digital Age” edited by Linards Udris (University of Zurich) and Mark Eisenegger (University of Zurich).
OA Status:Gold
Free access at:Publisher DOI. An embargo period may apply.
Publisher DOI:https://doi.org/10.17645/mac.v11i1.6703
Related URLs:https://www.zora.uzh.ch/id/eprint/230225/
  • Content: Published Version
  • Language: English
  • Licence: Creative Commons: Attribution 4.0 International (CC BY 4.0)