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Content Analysis in the Research Field of Public Diplomacy


Marschlich, Sarah (2022). Content Analysis in the Research Field of Public Diplomacy. In: Oehmer-Pedrazzi, Franziska; Kessler, Sabrina Heike; Humprecht, Edda; Sommer, Katharina; Castro, Laia. Standardisierte Inhaltsanalyse in der Kommunikationswissenschaft – Standardized Content Analysis in Communication Research : Ein Handbuch - A Handbook. Wiesbaden: Springer VS, 329-337.

Abstract

Public diplomacy research in the realm of communication science has increased significantly since 2009, particularly in public relations and strategic organizational communication studies. Public diplomacy is generally conceived as a strategic communication instrument comprising different communication methods to inform and engage with foreign publics in order to advance the interests of nation-states. In this chapter, I focus on research on public diplomacy as the communication efforts of a nation (including those of the government itself and institutions that speak on behalf of the government) in advancing national interests and, ultimately, affecting the perception of a nation. In this regard, previous research has examined either subjects (communicators of public diplomacy messages) or objectives of public diplomacy communication.

Abstract

Public diplomacy research in the realm of communication science has increased significantly since 2009, particularly in public relations and strategic organizational communication studies. Public diplomacy is generally conceived as a strategic communication instrument comprising different communication methods to inform and engage with foreign publics in order to advance the interests of nation-states. In this chapter, I focus on research on public diplomacy as the communication efforts of a nation (including those of the government itself and institutions that speak on behalf of the government) in advancing national interests and, ultimately, affecting the perception of a nation. In this regard, previous research has examined either subjects (communicators of public diplomacy messages) or objectives of public diplomacy communication.

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Additional indexing

Item Type:Book Section, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
06 Faculty of Arts > Institute for Research on the Public Sphere and Society
Dewey Decimal Classification:070 News media, journalism & publishing
300 Social sciences, sociology & anthropology
Language:English
Date:25 September 2022
Deposited On:16 Mar 2023 09:54
Last Modified:21 Mar 2023 08:31
Publisher:Springer VS
ISBN:978-3-658-36178-5
OA Status:Hybrid
Free access at:Publisher DOI. An embargo period may apply.
Publisher DOI:https://doi.org/10.1007/978-3-658-36179-2_28
Project Information:
  • : FunderSchweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung
  • : Grant ID
  • : Project Title
  • Content: Published Version
  • Language: English
  • Licence: Creative Commons: Attribution 4.0 International (CC BY 4.0)