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Covering Technology Risks and Responsibility: Automation, Artificial Intelligence, Robotics, and Algorithms in the Media


Brantner, Cornelia; Saurwein, Florian (2021). Covering Technology Risks and Responsibility: Automation, Artificial Intelligence, Robotics, and Algorithms in the Media. International Journal of Communication, 15:5074-5098.

Abstract

Rapid technological advances in automation, algorithms, robots, and artificial intelligence (AI) entail risks, such as the loss of jobs, biases, and security threats, which raises questions about responsibility for the damage incurred by such risks and the development of solutions to ameliorate them. Because media play a central role in the representation and perception of technological risks and responsibility, this study explores the news coverage of automation. While previous research has focused on specific technologies, this study conducts a comprehensive analysis of the debate on automation, algorithms, robotics, and AI, including tonality, risks, and responsibility. The longitudinal media content analysis of three decades of Austrian news reports revealed that overall, the coverage increased, and it was optimistic in tone. However, algorithms were more frequently associated with risks and less positivity than other automation areas. Robotics received the most positive and the least risk-related coverage. Moreover, industry stakeholders were at the center of the responsibility network in the media discourse.

Abstract

Rapid technological advances in automation, algorithms, robots, and artificial intelligence (AI) entail risks, such as the loss of jobs, biases, and security threats, which raises questions about responsibility for the damage incurred by such risks and the development of solutions to ameliorate them. Because media play a central role in the representation and perception of technological risks and responsibility, this study explores the news coverage of automation. While previous research has focused on specific technologies, this study conducts a comprehensive analysis of the debate on automation, algorithms, robotics, and AI, including tonality, risks, and responsibility. The longitudinal media content analysis of three decades of Austrian news reports revealed that overall, the coverage increased, and it was optimistic in tone. However, algorithms were more frequently associated with risks and less positivity than other automation areas. Robotics received the most positive and the least risk-related coverage. Moreover, industry stakeholders were at the center of the responsibility network in the media discourse.

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4 citations in Scopus®
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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:070 News media, journalism & publishing
600 Technology
Uncontrolled Keywords:automation, artificial intelligence, AI, robotics, algorithms, responsibility, risks, media coverage, content analysis
Language:English
Date:December 2021
Deposited On:31 Mar 2023 12:10
Last Modified:30 Mar 2024 02:35
Publisher:University of Southern California
ISSN:1932-8036
OA Status:Gold
Free access at:Official URL. An embargo period may apply.
Official URL:https://ijoc.org/index.php/ijoc/article/view/17054
  • Content: Published Version
  • Language: English
  • Licence: Creative Commons: Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)