The existing Semantic Web languages have a very technical focus and fail to provide good usability for users with no background in formal methods. We argue that controlled natural languages like Attempto Controlled English (ACE) can solve this problem. ACE is a subset of English that can be translated into various logic based languages, among them the Semantic Web standards OWL and SWRL. ACE is accompanied by a set of tools, namely the parser APE, the Attempto Reasoner RACE, the ACE View ontology and rule editor, the semantic wiki AceWiki, and the Protune policy framework. The applications cover a wide range of Semantic Web scenarios, which shows how broadly ACE can be applied. We conclude that controlled natural languages can make the Semantic Web better understandable and more usable.