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Mobile SNS Addiction as A Learned Behavior: A Perspective from Learning Theory


Wang, Xinghua (2020). Mobile SNS Addiction as A Learned Behavior: A Perspective from Learning Theory. Media Psychology, 23(4):461-492.

Abstract

This study developed an Integrated Learning Model to explain the acquisition of mobile SNS addiction through classical conditioning, operant conditioning, and social learning. 523 participants in mainland China joined the study, which employed PLS-SEM to analyze the survey data. The findings indicate that the three learning models explained most of the variance in mobile SNS addiction. Specifically, use intensity, psychological enhancement, playfulness, and social identity in the Integrated Learning Model were jointly associated with the acquisition of mobile SNS addiction. Multi-group comparisons based on the number of mobile SNSs revealed that the greater the number of mobile SNSs individuals utilized, the stronger the relationship between psychological enhancement generated by them and mobile SNS addiction. Furthermore, the gender comparison unveiled that use intensity was more significantly associated with mobile SNS addiction for females than males whereas social identity was more likely to put males at risk for mobile SNS addiction than females. The study’s findings offer significant contributions to and implications for existing research on mobile SNS addiction and its solutions.

Abstract

This study developed an Integrated Learning Model to explain the acquisition of mobile SNS addiction through classical conditioning, operant conditioning, and social learning. 523 participants in mainland China joined the study, which employed PLS-SEM to analyze the survey data. The findings indicate that the three learning models explained most of the variance in mobile SNS addiction. Specifically, use intensity, psychological enhancement, playfulness, and social identity in the Integrated Learning Model were jointly associated with the acquisition of mobile SNS addiction. Multi-group comparisons based on the number of mobile SNSs revealed that the greater the number of mobile SNSs individuals utilized, the stronger the relationship between psychological enhancement generated by them and mobile SNS addiction. Furthermore, the gender comparison unveiled that use intensity was more significantly associated with mobile SNS addiction for females than males whereas social identity was more likely to put males at risk for mobile SNS addiction than females. The study’s findings offer significant contributions to and implications for existing research on mobile SNS addiction and its solutions.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:04 Faculty of Medicine > Institute of Evolutionary Medicine
Dewey Decimal Classification:610 Medicine & health
Scopus Subject Areas:Social Sciences & Humanities > Social Psychology
Social Sciences & Humanities > Communication
Social Sciences & Humanities > Applied Psychology
Uncontrolled Keywords:Applied Psychology, Communication, Social Psychology
Language:English
Date:3 July 2020
Deposited On:12 Dec 2023 10:04
Last Modified:29 Jun 2024 01:41
Publisher:Taylor & Francis
ISSN:1521-3269
OA Status:Closed
Publisher DOI:https://doi.org/10.1080/15213269.2019.1605912