Abstract
The transition of food systems towards more Sustainability has become an increasingly discussed topic within recent years. This is the case since hunger and food insecurity continue to be of high relevance in many parts of the world. In this context, the globally entangled character of contemporary food systems seems crucial to be considered. A consequence of these entanglements is that decisions made by actors in the Global North oftentimes impact social, environmental and economic conditionsin countries of the Global South. Aiming to improve the current situation of food insecurity in the world, the question arises how countries such as Switzerland can contribute to reach this goal. In this respect, approaches targeting both food production and consumption are frequently discussed. Focusing on the latter, it can be observed that the responsibility to implement change is oftentimes handed from one actor to the other. Responsibility can be considered as negotiated on several levels within society, prominently in political debates as well as in public discourse. The aim of this thesis is to explore these negotiations with a geographical focus on Zurich more closely. By analysing policy strategies as well as print media documents, it explores the discursive framing and negotiation of responsibility among different actor groups, predominantly focusing on consumers. This is done using the post-structuralist research approach of Critical Discourse Analysis. Contextualising this analysis within the conceptual debate of Food Regime Theory, this thesis concludes that there is a profound state of contradiction and mutual mistrust inherent to the discourse, making the transition towards a more sustainable food system difficult.