Spengler, C; Wirth, Werner (2009). Die Wirkung von Marketing- und Vertriebsmaßnahmen maximieren. IO New Management, (3):46-51.
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Item Type: | Journal Article, not_refereed, original work |
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Communities & Collections: | 06 Faculty of Arts > Department of Communication and Media Research |
Dewey Decimal Classification: | 700 Arts |
Language: | German |
Date: | 2009 |
Deposited On: | 12 Mar 2010 09:58 |
Last Modified: | 29 Jul 2020 20:44 |
Publisher: | Handelszeitung Fachverlag AG |
ISSN: | 1660-5683 |
OA Status: | Closed |
Related URLs: | http://www.ionewmanagement.ch (Publisher) |
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