Wirth, Werner; Matthes, J; Schemer, C; Husmann, T (2009). Product Placements als Trojanische Pferde? Experimentelle Befunde zur Persuasion ohne explizite Erinnerung. In: Trepte, S; Hasebrink, U; Schramm, H. Strategische Kommunikation und Mediengestaltung - Anwendung und Erkenntnisse der Rezeptions- und Wirkungsforschung. Baden-Baden: Nomos, 97-114.
Additional indexing
| Item Type: | Book Section, not_refereed, original work |
|---|---|
| Communities & Collections: | 06 Faculty of Arts > Department of Communication and Media Research |
| Dewey Decimal Classification: | 700 Arts |
| Language: | German |
| Date: | 2009 |
| Deposited On: | 12 Mar 2010 08:41 |
| Last Modified: | 15 Apr 2021 14:03 |
| Publisher: | Nomos |
| Series Name: | Rezeptionsforschung |
| Number: | 17 |
| ISSN: | 1612-3697 |
| ISBN: | 978-3-8329-4311-0 |
| OA Status: | Closed |
Wirth, Werner