Wirth, Werner; Matthes, J; Schemer, C; Husmann, T (2009). Product Placements als Trojanische Pferde? Experimentelle Befunde zur Persuasion ohne explizite Erinnerung. In: Trepte, S; Hasebrink, U; Schramm, H. Strategische Kommunikation und Mediengestaltung - Anwendung und Erkenntnisse der Rezeptions- und Wirkungsforschung. Baden-Baden: Nomos, 97-114.
Additional indexing
Item Type: | Book Section, not_refereed, original work |
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Communities & Collections: | 06 Faculty of Arts > Department of Communication and Media Research |
Dewey Decimal Classification: | 070 News media, journalism & publishing |
Language: | German |
Date: | 2009 |
Deposited On: | 12 Mar 2010 08:41 |
Last Modified: | 21 Mar 2023 08:37 |
Publisher: | Nomos |
Series Name: | Rezeptionsforschung |
Number: | 17 |
ISSN: | 1612-3697 |
ISBN: | 978-3-8329-4311-0 |
OA Status: | Closed |
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